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E24: How to Define Your Target Market


Attraction Marketing Begins With…

Before I (Sebastien) became an entrepreneur, I used to think that an Avatar was a James Cameron movie about giant blue creatures in a movie by the same name.
Thankfully, I know better now. Nevertheless, many entrepreneurs do not.
Did you know that most business owners do not know how to identify their target market?
While some of it is their own fault, we could also blame the types of philosophies we are generally taught in business. The biggest mistake entrepreneurs make is in thinking they can market or sell their product or service to just anybody. That just isn’t the case.
In this week’s episode, we’ll talk about how important it is to know who you are and what you’re about in order to identify your ideal customer – your avatar.
As you will see, there is no such thing as over-targeting. We’ll also get into some powerful yet counter intuitive ideas, such as: The people you repel are just as important as the people you attract.
We prove, from the life of Jesus Himself, just how true that is!
So, if you think an avatar is a big blue giant creature from a James Cameron movie, you definitely need to listen to this week’s episode!
If you’re a Home Business owner, Online Business Owner or Network Marketer, you’ll get tons of value out of this episode 🙂

Stop wasting your money on Ads that target a broad audience and let’s get specific!

 In This Episode You Will:


♦ Understand how important it is to know who you are and what you’re about in order to identify your ideal avatar.


♦ Discover the questions you need to ask yourself to create an avatar profile (your ideal prospect).


♦ Gain insight from the life of Jesus: how he wasn’t afraid to repel the wrong audience.


♦ Learn how important your values are, and the role they play in your customer selection process.



Memorable Quotes and Verses:


It is interesting to note how Jesus didn’t want just anybody to follow Him, and neither should you.

-Sebastien Richard


A strong sense of personal brand awareness will make you avoid wasting time with the wrong people.

-Sebastien Richard


“Who we are is who we attract.”

-Sebastien Richard


“For we are to God the pleasing aroma of Christ among those who are being saved and those who are perishing. To the one we are an aroma that brings death; to the other, an aroma that brings life.”

2 Corinthians [2:15]-16 


When he was alone, the Twelve and the others around him asked him about the parables. He told them, “The secret of the kingdom of God has been given to you. But to those on the outside everything is said in parables so that,

“‘they may be ever seeing but never perceiving,
and ever hearing but never understanding;
otherwise they might turn and be forgiven!’

Mark [4:10]-12 



When they found him on the other side of the lake, they asked him, “Rabbi, when did you get here?”

Jesus answered, “Very truly I tell you, you are looking for me, not because you saw the signs I performed but because you ate the loaves and had your fill. Do not work for food that spoils, but for food that endures to eternal life, which the Son of Man will give you. For on him God the Father has placed his seal of approval.”

John 6: 25-27


“If your target audience isn’t listening, it’s not their fault, it’s yours.”

-Seth Godin


“Choose your customers, choose your future.”

-Seth Godin


“The lead generation process starts by finding out where your target market ‘lives’ on the web.”

– Wayne Davis


Get The Avatar Cheat Sheet! Start Targeting The Right People and Stop Wasting Your Time and Losing Money $$$

As a bonus, we will also send you our weekly podcast.
Don’t miss any episodes when you’re on the go!

The post E24: How to Define Your Target Market appeared first on Thriving on Purpose.

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About the author, Sebastien

Sebastien Richard was born in Montreal, Canada, in 1974. He is happlily married, has three children (Jason, Marissa, and Katelyn), and now resides in Prince Edward Island (Canada). He is a sought-after Bible teacher, and speaker.

In 2015, God led him to found Thriving on Purpose (, a Faith-based organization where (along with his wife, Elisabeth) he provides Kingdom knowledge for today's believers, helping them to build up the Kingdom of God and tear down strongholds.

Aside from his next books, Sebastien is most active in producing impactful content for his weekly Facebook broadcasts.

When he's not busy with ministry, or courageously leading his family to further happiness and bliss, he enjoys masterminding with Elisabeth at breakfast time, family road trips, researching fringe theories, cryptozoology, geek culture, and movie nights with the kids while chowing down pizza.

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