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I see Dead Books…

fake books


The book market is changing. Some changes are for the better… some not. As a writer, I can appreciate that some of these changes, pertaining to the self-publishing industry, are advantageous. It has become easier and more affordable than ever to write and publish books nowadays, thanks to platforms like Kindle self-publishing and Create Space, to name just two. I have taken advantage of this myself when I published a short Kindle book (Thriving On Purpose). So, for those who have desired to write a book for a long time, easily accessible self-publishing is a dream come true.


However, I have noticed a worrisome trend in the wake of this new ease of access to authorship. The trend is this: books have become a powerful marketing tool. They have become an extended business card. In all honesty, as a speaker and coach, I have found this quite helpful in marketing my services. But I wanted to write books for the longest time, and I don’t intend to stop at two. Writing, to me, is a joy. Writing a book is bliss (although the editing process and proofreading part is not). Some entrepreneurs however, just jumped on the “you gotta write a book to expand your business” bandwagon and never really wanted to write a book. Point of fact, they never enjoyed writing at all. They just wrote a book to get more business. The results of this fad are obvious: an over saturated market of poorly researched, grammatically ailing, and passionless books. Yes friends; to paraphrase the very famous scene from The Sixth Sense… “I see dead books… in online bookstores like regular books. They don’t say much. They only say what they want to say. They don’t know they’re dead… All the time. They’re everywhere.”


There was a time, not so far away, when only the elite writers could get published. We had more quality then, but the downside was that less gifted writers (like me) who had a big idea struggled to get it out there. That was one extreme. The pendulum has now swung too far the other way; we have over saturated the market with quickly written books with no souls written by writers who are just out to fill more of their wallets. They are the equivalent of zombies in the book world. I sincerely hope that we will find a well balanced middle ground once this overly marketed fad fades – if it ever does. I have found that entrepreneurial publishing, such as that offered by Morgan James Publishing, which offers a hybrid between traditional publishers and self-publishing, might hold the answer to bringing back balance to the force of the written word and an industry that now has relinquished much quality for the sake of availability and quantity.


As a lover of books, that is my hope. And I hope that if you ever decide to write a book, you will do everything in your power to write your very own masterpiece. Writing a book should always be a labor of love, care, and respect. We should always have the reader in mind as we do so.


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About the author, Sebastien

Sebastien Richard is a certified John Maxwell Team leadership trainer as well as a busy dad, author, podcaster, Bible teacher, and entrepreneur.

He is the founder and Director of Operations of Thriving on Purpose (, a faith-based leadership and personal growth organization that seeks to empower Kingdom believers through faith, leadership, and personal growth. With his wife (Elisabeth), he co-hosts The Thriving on Purpose weekly podcast.

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